Success key to google

[maxdakota]

1) Technology.
Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers. According to Drummond, Google now operates the world's largest distributed computer system.

2) Business Model Innovation.
By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves.

3) Brand.
According to Drummond, a European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb ("I can't wait to get home and Google him") which poses real challenges to a company seeking to protect the strength of its mark.

4) Focus On The User Experience.
Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.

[lovingnet5]

Google, whose revenue remains largely dependent on text-based pay-per-click search ads, has been trying for years to boost its sales of display ads, where it trails rivals like Yahoo, Microsoft and AOL.

It spent billions to acquire YouTube and DoubleClick largely to jump-start its display ad business, and while the company says those two acquisitions are yielding promising results, boosting social features will also be key, an executive said Wednesday.

"Social signals will be very relevant [to display ad sales] because the more signals you have about the ads, the better the ad will be targeted," said Henrique De Castro, Google's vice president of Global Media and Platforms, at the Bank of America Merrill Lynch Technology Conference in New York.

"So we're connecting more and more social networking or social indicator signals into our ad delivery," he added.

Social features will also be key in increasing traffic to sites carrying Google display ads, so the company wants to propagate social-networking capabilities popular on YouTube to those other properties.

"If you think about YouTube, it's one of the largest social networks," he said. "We need to bring social-networking capabilities to our properties, and that's what we're going to work on."

"Social is definitely an area we want to work on and explore," he added.

De Castro didn't provide further details on what Google is planning to do in this area.

[jaspercarol]

There are six factors involves for success of google which are Scalability, Effects of networks,Tracking data,Opening,Co-creation, Business model etc.